Red Bull Bragantino is one of the four main clubs in the Red Bull group, alongside Leipzig, New York Red Bulls, and Omiya Ardija. The global presence of the company is one of the main factors contributing to the club's success.

What is Red Bull Bragantino's strategy?

The club's management operates with a mindset similar to that of an agency, with a budget dedicated to activating the energy drink brand. Fabio Donatelli, business director of Red Bull Bragantino, states that mere exposure of the brand in broadcasts does not guarantee contract renewal.

How does the club relate to partners and fans?

The operation was set up to continuously serve partners. An example is Asaas, a fintech company that has been a sponsor since March 2024. In addition to displaying the brand on the uniform, the club organizes events like Asaas Day and participates in the partner's corporate initiatives.

What are the advantages of global presence for Red Bull Bragantino?

The presence of the Formula 1 team is another reference point. At the São Paulo GP, the club takes sponsors to the box and provides grandstand tickets. The integration between assets expands the activation capacity. The matrix recognizes the limitations of Bragantino and includes a specific budget for commercial actions — treated internally as an investment for sponsor retention.