Red Bull Bragantino hosted the first edition of the Creators Cup, a 7×7 football tournament that brought together 71 digital influencers from 10 countries at the Centro de Performance e Desenvolvimento (CPD) in Atibaia (SP). According to the club, the participants have a combined audience of around 280 million followers on major digital platforms. The competition was organized in partnership with the 4Content agency, responsible for content intelligence and the production of a documentary series about the event. The agency mobilized 21 professionals and produced over 1,500 files between videos and photos in just 12 hours of coverage. The tournament was held at the club's CPD, a 157,000m² space focused on high-performance training. The initiative aimed to bring Red Bull Bragantino closer to the young audience and connect football with the new 'creator economy'. International names included Patricio Razo from Mexico, with over 53 million followers, Daniel Jaramillo from Colombia, with 28 million, and French freestyle reference Sean Garnier. From Brazil, influencers such as Fausto Carvalho ('Menzinho'), Carol Jacques, Alê Xavier, Lucas Freestyle, Mlk Jhoow, and Cauã Souza participated. The team linked to New York Red Bulls won the competition, and individual highlights were awarded with experiences at the club's training center in the United States, which will be used by the Brazilian national team during the 2026 World Cup. Henry Japa received the MVP award (best player), while Cauã Souza was elected 'Craque da Galera' with 72% of the votes. The documentary series with the behind-the-scenes of the Creators Cup, produced in partnership with 4Content, will be launched soon on the club's official YouTube channel.